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	<title>The Social Scene</title>
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	<link>http://thesocialscene.wordpress.com</link>
	<description>Lessons from the social media trenches</description>
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		<title>The Social Scene</title>
		<link>http://thesocialscene.wordpress.com</link>
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		<item>
		<title>The Case for Early Adoption: Why Forrester is Wrong About Marketers and Location-Based Services</title>
		<link>http://thesocialscene.wordpress.com/2010/07/28/the-case-for-early-adoption-why-forrester-is-wrong-about-marketers-and-location-based-services/</link>
		<comments>http://thesocialscene.wordpress.com/2010/07/28/the-case-for-early-adoption-why-forrester-is-wrong-about-marketers-and-location-based-services/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 17:27:49 +0000</pubDate>
		<dc:creator>David Breshears</dc:creator>
				<category><![CDATA[Brightkite]]></category>
		<category><![CDATA[Engagement Strategy]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[Gowalla]]></category>
		<category><![CDATA[Instructional]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Location-Based Services]]></category>
		<category><![CDATA[Loopt]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Business]]></category>
		<category><![CDATA[social innovation]]></category>
		<category><![CDATA[Social Network]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://thesocialscene.wordpress.com/?p=533</guid>
		<description><![CDATA[Sorry, Chris. At the risk of contributing to the fatigue of competing voices, I&#8217;ve got to say a couple of things about the Forrester Location-Based Services (LBS) study and public advice for marketers. At the outset, I haven&#8217;t read the study. I&#8217;d love to read it, but I&#8217;m not ponying up $500  (though I&#8217;d be [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesocialscene.wordpress.com&amp;blog=9401773&amp;post=533&amp;subd=thesocialscene&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesocialscene.wordpress.com/2010/07/28/the-case-for-early-adoption-why-forrester-is-wrong-about-marketers-and-location-based-services/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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		<title>Evaluating Social Media Channels (Part 3): Why Chris Brogan is wrong about Location-Based Services</title>
		<link>http://thesocialscene.wordpress.com/2010/07/23/evaluating-social-media-channels-part-3-why-chris-brogan-is-wrong-about-location-based-services/</link>
		<comments>http://thesocialscene.wordpress.com/2010/07/23/evaluating-social-media-channels-part-3-why-chris-brogan-is-wrong-about-location-based-services/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 18:37:06 +0000</pubDate>
		<dc:creator>David Breshears</dc:creator>
				<category><![CDATA[Brightkite]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[Gowalla]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Location-Based Services]]></category>
		<category><![CDATA[Loopt]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Social Business]]></category>
		<category><![CDATA[Social Network]]></category>
		<category><![CDATA[Yelp]]></category>
		<category><![CDATA[brightkite]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[geolocation]]></category>
		<category><![CDATA[gowalla]]></category>
		<category><![CDATA[LBS]]></category>
		<category><![CDATA[Location-Based Service]]></category>
		<category><![CDATA[loopt]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[proximity marketing]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://thesocialscene.wordpress.com/?p=505</guid>
		<description><![CDATA[In a recent blog post, Chris Brogan explained why he&#8217;s not a fan of location-based social applications such as Foursquare and Gowalla. From a business perspective, these services don&#8217;t add any apparent value for Chris, and might even cause problems, such as unintentionally revealing the identity of a client or inadvertently snubbing someone who might [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesocialscene.wordpress.com&amp;blog=9401773&amp;post=505&amp;subd=thesocialscene&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesocialscene.wordpress.com/2010/07/23/evaluating-social-media-channels-part-3-why-chris-brogan-is-wrong-about-location-based-services/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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		<title>Evaluating Social Media Channels (Part 2): Getting Beyond the Twitter Hype</title>
		<link>http://thesocialscene.wordpress.com/2010/06/29/evaluating-social-media-channels-part-2-getting-beyond-the-twitter-hype/</link>
		<comments>http://thesocialscene.wordpress.com/2010/06/29/evaluating-social-media-channels-part-2-getting-beyond-the-twitter-hype/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 19:52:11 +0000</pubDate>
		<dc:creator>David Breshears</dc:creator>
				<category><![CDATA[Instructional]]></category>
		<category><![CDATA[Network Effects]]></category>
		<category><![CDATA[Social Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[network effects]]></category>
		<category><![CDATA[social business]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thesocialscene.wordpress.com/?p=495</guid>
		<description><![CDATA[Don&#8217;t believe the hype If you&#8217;re a business owner considering your firm&#8217;s social media options, it&#8217;s hard not to be distracted by the shiny object that is Twitter. The microblogging service launched in 2006 has purportedly grown to more than 100 million users, been featured on the cover of Time Magazine, and received $48 million [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesocialscene.wordpress.com&amp;blog=9401773&amp;post=495&amp;subd=thesocialscene&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesocialscene.wordpress.com/2010/06/29/evaluating-social-media-channels-part-2-getting-beyond-the-twitter-hype/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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		<title>Evaluating Social Media Channels (Part 1): Focus on Facebook</title>
		<link>http://thesocialscene.wordpress.com/2010/06/22/evaluating-social-media-channels-part-1-focus-on-facebook/</link>
		<comments>http://thesocialscene.wordpress.com/2010/06/22/evaluating-social-media-channels-part-1-focus-on-facebook/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 20:32:11 +0000</pubDate>
		<dc:creator>David Breshears</dc:creator>
				<category><![CDATA[Corporate Communications]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Instructional]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Network Effects]]></category>
		<category><![CDATA[Social Business]]></category>
		<category><![CDATA[Social Network]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[open API]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://thesocialscene.wordpress.com/?p=481</guid>
		<description><![CDATA[Note: This is the first in a series of posts intended to help businesses evaluate their social media engagement options. All social media technology is not created equal, and different channels require different approaches. By understanding the benefits and limitations of each, businesses will be in a better position to choose the ones that best [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesocialscene.wordpress.com&amp;blog=9401773&amp;post=481&amp;subd=thesocialscene&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesocialscene.wordpress.com/2010/06/22/evaluating-social-media-channels-part-1-focus-on-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Why Facebook should shift the terms of the privacy debate</title>
		<link>http://thesocialscene.wordpress.com/2010/06/18/462/</link>
		<comments>http://thesocialscene.wordpress.com/2010/06/18/462/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 20:51:23 +0000</pubDate>
		<dc:creator>David Breshears</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[targeted marketing]]></category>

		<guid isPermaLink="false">http://thesocialscene.wordpress.com/?p=462</guid>
		<description><![CDATA[For those of you who think the Facebook privacy row has fizzled out, think again. This past week, ten  privacy advocacy groups sent an open letter to Facebook CEO Mark Zuckerberg calling for greater  user control over their own data. Zuckerberg himself has issued his mea culpa for what many  perceive as callous indifference to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesocialscene.wordpress.com&amp;blog=9401773&amp;post=462&amp;subd=thesocialscene&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesocialscene.wordpress.com/2010/06/18/462/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">privacy 1</media:title>
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		<title>What&#8217;s more useless than 5-star rating systems? Overgeneralizations about Social Media</title>
		<link>http://thesocialscene.wordpress.com/2009/11/26/244/</link>
		<comments>http://thesocialscene.wordpress.com/2009/11/26/244/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 16:34:35 +0000</pubDate>
		<dc:creator>David Breshears</dc:creator>
				<category><![CDATA[Instructional]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Social Business]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[rating systems]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thesocialscene.wordpress.com/?p=244</guid>
		<description><![CDATA[M.G. Siegler announced on TechCrunch that YouTube&#8217;s 5-star rating system is useless.  And he&#8217;s right, insofar as YouTube&#8217;s rating system is concerned &#8211; it is underutilized and, as the accompanying graphic illustrates (left), not even able to muster an obliquely meaningful bimodal distribution.  However, Siegler extrapolates from the data a much broader claim: &#8220;And really, the same seems to be [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesocialscene.wordpress.com&amp;blog=9401773&amp;post=244&amp;subd=thesocialscene&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Goal Setting for Social Media Success</title>
		<link>http://thesocialscene.wordpress.com/2009/11/20/goal-setting-for-social-media-success/</link>
		<comments>http://thesocialscene.wordpress.com/2009/11/20/goal-setting-for-social-media-success/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 22:13:55 +0000</pubDate>
		<dc:creator>David Breshears</dc:creator>
				<category><![CDATA[Engagement Strategy]]></category>
		<category><![CDATA[HubSpot]]></category>
		<category><![CDATA[Instructional]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Measurement and Evaluation]]></category>
		<category><![CDATA[Radian6]]></category>
		<category><![CDATA[Social Business]]></category>
		<category><![CDATA[social innovation]]></category>
		<category><![CDATA[engagement strategy]]></category>
		<category><![CDATA[evaluation]]></category>
		<category><![CDATA[goal setting]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://thesocialscene.wordpress.com/?p=428</guid>
		<description><![CDATA[[Note: This post picks up the discussion of social media strategy introduced a couple of weeks ago. In this post, I elaborate on the first step - setting goals for your social media initiatives – but in the following two posts I’ll skip ahead to step 6 – establishing engagement metrics and deploying tracking tools [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesocialscene.wordpress.com&amp;blog=9401773&amp;post=428&amp;subd=thesocialscene&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>Dispelling 4 Myths about Social Traffic</title>
		<link>http://thesocialscene.wordpress.com/2009/11/07/dispelling-4-myths-about-social-traffic/</link>
		<comments>http://thesocialscene.wordpress.com/2009/11/07/dispelling-4-myths-about-social-traffic/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 22:00:02 +0000</pubDate>
		<dc:creator>David Breshears</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Business]]></category>
		<category><![CDATA[Social Traffic]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[organic traffic]]></category>
		<category><![CDATA[social traffic]]></category>

		<guid isPermaLink="false">http://thesocialscene.wordpress.com/?p=418</guid>
		<description><![CDATA[As social media use continues to grow at a breakneck pace and businesses plow more and more of their resources into social media initiatives, SEO advocates - no doubt feeling their stranglehold grip on the market slipping - are increasingly hyping the value of organic traffic (that is, search-driven visits) and decrying its socially derived cousin.  Social media traffic isn&#8217;t predictable or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesocialscene.wordpress.com&amp;blog=9401773&amp;post=418&amp;subd=thesocialscene&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Is Social Media making SEO irrelevant?</title>
		<link>http://thesocialscene.wordpress.com/2009/11/06/is-social-media-making-seo-irrelevant/</link>
		<comments>http://thesocialscene.wordpress.com/2009/11/06/is-social-media-making-seo-irrelevant/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 00:11:02 +0000</pubDate>
		<dc:creator>David Breshears</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Business]]></category>
		<category><![CDATA[Social Traffic]]></category>
		<category><![CDATA[organic traffic]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social traffic]]></category>

		<guid isPermaLink="false">http://thesocialscene.wordpress.com/?p=412</guid>
		<description><![CDATA[A couple of months back, Tony Welch,  Social Media guru at HP, made the startling prediction that “SEO and SEM as we know it will be dead in 6 months,&#8221; knocked off by social media.  Tech pundits have been foretelling the impending obsolence of SEO for at least a couple of years (see here here and here, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesocialscene.wordpress.com&amp;blog=9401773&amp;post=412&amp;subd=thesocialscene&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Marta Kagan explains Social Media better than it&#8217;s ever been explained before</title>
		<link>http://thesocialscene.wordpress.com/2009/11/06/marta-kagan-explains-social-media-better-than-its-ever-been-explained-before/</link>
		<comments>http://thesocialscene.wordpress.com/2009/11/06/marta-kagan-explains-social-media-better-than-its-ever-been-explained-before/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 22:58:07 +0000</pubDate>
		<dc:creator>David Breshears</dc:creator>
				<category><![CDATA[Engagement Strategy]]></category>
		<category><![CDATA[Interactive Marketing]]></category>
		<category><![CDATA[Social Business]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thesocialscene.wordpress.com/?p=406</guid>
		<description><![CDATA[Marta Kagan, Managing Director, US, for integrated marketing agency Espresso, and bonafide marketing genius, offers one of the most concise and compelling pitches for social media engagement I&#8217;ve ever seen.  Just&#8230;wow.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesocialscene.wordpress.com&amp;blog=9401773&amp;post=406&amp;subd=thesocialscene&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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