Interactive marketer Ken Burbary suggests 5 reasons companies should be integrating social media with Facebook Connect. Highlights include:
Increased Registration – Data from Facebook states that sites that use Facebook Conect as an alternate to account registration have seen a 30-300% increase in registration on their sites.
Increased Site Traffic – After implementation, Facebook.com immediately begins sending web site traffic your way. Data from Facebook says that for each story published in Facebook, companies see roughly 3 clicks back to the site. Nearly half the stories in the News Stream get clicked on. This creates opportunities for the site to encourage more user actions – knowing that each one may result in 3 new visits to their site.
Increased Engagement – Facebook users are used to being social. They are an active group, participating, sharing, and generating more content. Sites with Facebook Connect see a 15-100% increase in reviews. Connected users create 15-60% more content than users who have not connected with Facebook Connect.
Improved User Experience – Facebook Connect offers users qualitative benefits too. No new site registration is required, simply login using your Facebook credentials. It also makes it easy to share with an existing network of friends or family by publishing activities to the Facebook Newsfeed, with only a couple clicks of the mouse. No typing or emailing required. Given the sheer size of Facebook’s active user base, this type of integration with an individual’s personal network could ultimately become the new “email a friend” feature found on websites worldwide.
Access to 250 million Online Consumers – At the end of the day, companies need to fish where the fish are. And right now, the fish are spending their time on Facebook.com (5 billion minutes a day globally). Opening up a direct pathway from your site to Facebook gives you access, albeit indirectly through your user’s activities, to an entirely new set of people. And for practically no out of pocket cost.