As organizations and businesses move into the social media space, a new position has emerged: Director of Social Media. While the specific title goes by various names (Director of Social Media Outreach, Director of Social Media Marketing, Social Media Manager, etc.), the skill sets and experiences qualified applicants bring to the table are probably fairly similar. So, what, or who, should these organizations and businesses be looking for? What questions would you ask of – or have you been asked as – a prospective Director of Social Media? Do these questions differ by organizational type or business sector? What are the skill sets that make one qualified for such a position? Please leave a comment. I think this can be a very productive conversation.