You can’t throw a rock without hitting a self-proclaimed Social Media “expert”. Unfortunately, a high Twitter follower count and regular attendance at the local social media club happy hour don’t actually qualify as credentials. Being an active social media user is great and all, but following the latest technology trends isn’t a substitute for thought leadership.
I’ve spent the last decade researching consumer adoption and use of new media technologies, analyzing the dynamics of community formation and practices in online environments, and exploring the implications and opportunities of social technology innovation for businesses. I understand the marketing potential of social media channels, and have worked with top advertising agencies and Fortune 500 companies to build innovative, engaging interactive campaigns for social sites, but I also know that social media can improve organizational performance beyond the marketing silo. I have built and managed online communities, implemented social platforms for B2B and B2C enterprises, and developed and managed social media engagement strategies for businesses in a variety of consumer verticals. If you’re looking for someone who can help you and your clients stay ahead of the social media curve with data-driven advice and strategic guidance, I’m your guy.
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