Nike Basketball Channel, created in conjunction with Nike and Avenue A/Razorfish for the launch of the new LeBron shoe (2007), for placement on BlockSavvy.com (October 2007 – February 2008).
“As a media planner for Nike, our team was constantly looking for innovative and cutting-edge online campaigns. David always brought compelling and relevant ideas to us from BlockSavvy.com that answered exactly what we were looking for. Specifically for a Boots campaign, David focused on creating an integrated and custom experience which allowed his users to interact with the Nike brand is a completely authentic and grassroots way. David’s ideas, vision and execution allowed us to look great to our client, and they were thrilled with the end results. Any cutting-edge company would see great wins out of David’s forward-thinking approach!” Diana Kim, Digital Media Planner at Razorfish, December 7, 2009