Adam Cohen (A Thousand Cuts) – The Basics of Social Media ROI
Social Computing Journal – Measuring Social Media ROI: Does size matter?
BrandSavant – What’s Wrong With Social Media Marketing Strategy
Jacob Morgan – The Importance of a Social Media ROI Diagnostic
Demonstrating the ROI of Social Media is perhaps the single biggest obstacle to widespread adoption of SM initiatives by businesses and other organizations, and these 6 articles are a great starting point for anyone trying to wrap their head around the issue. Maddie’s post has already racked up 1150 views, but the comments are a little thin (so far, I’m the only contributor to the conversation). If you have any suggestions, please click here and share them with the class. Thanks, Maddie!