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Maddie Grant has a must read post on Social Media Today that lists 6 Must Read Posts about the ROI of Social Media.  They are:

NTEN – The Three Dimensions of Social Media ROI

The BrandBuilder Blog – Defining Social Media ROI once and for all, and understanding the action-reactive-return narrative

Adam Cohen (A Thousand Cuts) – The Basics of Social Media ROI

Social Computing Journal – Measuring Social Media ROI: Does size matter?

BrandSavant – What’s Wrong With Social Media Marketing Strategy

Jacob Morgan – The Importance of a Social Media ROI Diagnostic

Demonstrating the ROI of Social Media is perhaps the single biggest obstacle to widespread adoption of SM initiatives by businesses and other organizations, and these 6 articles are a great starting point for anyone trying to wrap their head around the issue.  Maddie’s post has already racked up 1150 views, but the comments are a little thin (so far, I’m the only contributor to the conversation).  If you have any suggestions, please click here and share them with the class.  Thanks, Maddie!

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